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RECENT CLIENT PROJECTS

WORDS FROM CLIENTS

Fantastic workshop hosted by Kevin and his team on Design Thinking for my MBA class at SDSU on New Products Management. This is a must for anyone interested in innovation and believe in thinking outside the box. My students loved it!

Paula Caterina Peter, San Diego State University

Kevin’s Design Thinking process WORKS. I cannot stress enough how crucial Kevin and his team at The Idea Lab were in the beginning days for my company, Bomfy B. They were there for us every step of the way, and always kept us accountable. If you are someone who has an idea and are not sure what to do next, please do yourself a favor and get in contact with Kevin. I couldn’t have asked for a better mentor and better experience, he is the man!

Carlos Cortes, Founder, Bomfy B

Kevin & team are dynamic, organized and classy. It was great to join a design lab pointing SDSU students to the San Diego Social Innovation Challenge, hosted by USD. #universitycollaboration

Rachel Christensen, USD Center for Peace & Justice

We loved the design thinking exercise that they took us through. All sorts of ideas came out of “Re-thinking Leadership course” as a result. Thank you!

Marilee Bresciani , San Diego State University

OUR DESIGN THINKING PROCESS GETS RESULTS

1. EMPATHY

Develop an emotional understanding of the people involved through research, observation and engagement.

2. DEFINE

Challenge the problem statement, based on what was learned, to make sure we’re working the right problem.

3. IDEATE

Generate many ideas with divergent thinking, then select the best to idea to iterate with convergent thinking.

4. PROTOTYPE

Represent the best idea by developing a tangible object, process or experience for people to engage with.

5. TEST

Collect feedback from the people involved in the problem to learn if you solution solves their problem.

6. SHARE

Share what you have created and learned with others working on the same problem to gather feedback and support.

WE’RE SMART. WE’RE FUN. WE’RE CREATIVE.

Contact Idea Lab to learn how we help people, just like you, create new ideas.

Contact Idea Lab