The team began in the empathy stage of the Design Thinking process where they were guided on how to develop an emotional understanding of the different people involved in their problem statement – “How might we create and sell a blanket with a foot pocket to SDSU students?” Using research, observation, and engagement the Bomfy team did just that.
In research they started by uncovering what is already known. This entailed researching and learning from successful entrepreneurs in similar industries (i.e. Jeff Kearl, co-founder of Stance socks), looking at potential manufacturers, and doing intel on competitors to see what worked and what needed to be changed.
Through observation the team studied how SDSU students interacted with other brands like Blenders and Pura Vida Bracelets. They identified strategies those companies used to connect with customers through the quality of their products and attractive lifestyles they represented.
Throughout their work, the team began to understand what it would take to develop their idea to its full extent and realized it involved much more than just launching a product; to reach full potential, Bomfy also needed to build a reputable brand image.