Fantastic workshop hosted by Kevin and his team on Design Thinking for my MBA class at SDSU on New Products Management. This is a must for anyone interested in innovation and believe in thinking outside the box. My students loved it!
Paula Caterina Peter, San Diego State University
Kevin & team are dynamic, organized and classy. It was great to join a design lab pointing SDSU students to the San Diego Social Innovation Challenge, hosted by USD. #universitycollaboration
Rachel Christensen, USD Center for Peace & Justice
We loved the design thinking exercise that they took us through. All sorts of ideas came out of “Re-thinking Leadership course” as a result. Thank you!
Marilee Bresciani , San Diego State University
OUR PROVEN PROCESS GETS RESULTS
Develop an emotional understanding of the people involved through research, observation and engagement.
Challenge the problem statement, based on what was learned, to make sure we’re working the right problem.
Generate many ideas with divergent thinking, then select the best to idea to iterate with convergent thinking.
Represent the best idea by developing a tangible object, process or experience for people to engage with.
Collect feedback from the people involved in the problem to learn if you solution solves their problem.
Share what you have created and learned with others working on the same problem to gather feedback and support.
WE’RE SMART. WE’RE FUN. WE’RE CREATIVE.
Contact Idea Lab to learn how we help people, just like you, create new ideas.